On the menu are two drinks: an Iced Matcha Latte with Chai, and the Pink Drink Remixed. The matcha-chai combination was popularized on TikTok earlier this year.
The Pink Drink Remixed isn’t a social media special. Instead, it’s a take on Starbucks’ Pink Drink, a Strawberry Acai beverage with a coconut milk base. The Pink Drink was popularized by customers who subbed coconut milk in for water in the Straberry Acai in 2016. It was added to the menu in 2017. The remixed version is topped with a vanilla sweet cream cold foam.
“We know that there is this rise in customized beverages,” Starbucks spokesperson Sanja Gould told CNN Business. “Anything that we can do to help the [employee] and customer experience, we definitely want to do.”
Gould declined to share details on the scope of the test or the length of time the drinks will be available.
Starbucks is not the only chain to embrace celebrity or influencer concoctions.