Technology

Offboarding: Saying goodbye with grace | by Canvs Editorial | Oct, 2021

Source: Alex Banaga on Dribbble

Offboardings are just as critical as onboardings and should be given just as much attention, if not more.

Let’s take a look at why this is relevant.

Source
Netflix’s subscription cancellation: They let the user know they can return anytime with their preferences saved.

Many products make it either too hard to find the delete button or make you fill out a long form which can generally deter you from completing an account deletion. This can frustrate users and make them hesitant to sign up for an account. If you want to make deleting an account easy, make sure it has a delete button that is not hard to find.

  • Provide a few alternatives to solve their problem of why they are deleting the account in the first place.
  • An option to temporarily deactivate the account until a specific date.

If a user is going to delete their account, it should be as painless as can be (ideally).

Avoid dark patterns:

Source

In a situation where the probability for exits and deletions is higher than adoption and retention, it becomes important to understand how to gracefully let go of a customer.

Related Articles

Back to top button